"In the past two years, many friends have asked me to play capital with them, but I still like to immerse myself in industry and innovation, because my ideal is to serve the country by industry." Chen Xiaodong, party branch secretary and general manager of Shanghai Risheng New Technology Development Co., Ltd., said this. Born in 1969, he has gray hair, a simple and honest smile on his fat face, and looks like an "honest man", but his eyes are wise and capable.

 

Although he does not like to play with capital, this "man of science and technology" has made a wonderful "play" in the industrial field. At present, Risheng Company ranks among the top three in China's modified engineering plastics industry, with annual sales of 2.1 billion yuan, more than 300 applications for invention patents, and more than 100 authorized ones... And he himself has also won a series of honors such as Shanghai's leading talents, Shanghai's outstanding entrepreneurs in implementing inventions, Shanghai's model workers, and national outstanding builders of the non-public sector of the economy.

 

"reality", "seeking innovation" and "big heart" -- in this innovative talent, the reporter saw these key words. Behind each keyword, there may not be a touching story, but it can inspire young people in entrepreneurship.

 

The turnaround brought about by a "loss-making sale".

Chen Xiaodong is a native of Wuxi, Jiangsu. He was admitted to the former Shanghai University of Science and Technology in 1987. He graduated from the school as a graduate student in organic chemistry in 1994 and was later assigned to work in the R & D department of a state-owned enterprise under the Minhang District Industry Bureau. But two years later, he "went to the sea", started a business with several like-minded friends, established Shanghai Risheng New Technology Development Co., Ltd., and started a 20-year entrepreneurial career in the field of "engineering plastics. Perhaps, many readers are still relatively unfamiliar with "engineering plastics", but when it comes to TV shell materials and car interior materials, everyone will understand some.

 

Why did he choose hard work instead of the "iron rice bowl"? First, it was because engineering plastics was the major Chen Xiaodong chose at the beginning, and he firmly believed that the basic industry of China's industrial development was bound to usher in great development;

 

Second, Shanghai was changing with each passing day at that time, and he also looked forward to making a difference and creating greater value in Shanghai. Practice has also proved that from 2003 to 2008, the company was lucky to seize the opportunities of the two times of "localization of household appliances" and "localization of automobiles", quickly stepped into the ranks of "medium-sized enterprises" from "small-scale enterprises", and became a high-tech enterprise in Shanghai with nearly 1,000 employees and total assets of nearly 0.54 billion yuan. It is also the manufacturer of modified engineering plastics with the most complete brand of styrene resin and the highest market share in China.

 

Chen Xiaodong's "sincerity" has played a vital role in the development of the company. In 2008, international oil prices soared all the way, many companies in the industry closed down overnight, and Rizisheng Company also suffered a huge impact: companies that signed contracts for more than half a year faced large losses. However, Chen Xiaodong did not replace it with secondary raw materials like other companies, but delivered qualified products with inverted cost and selling price to customers as promised, and insisted on fulfilling the contract at a loss. This also allows him to have more "hardcore" customers. The crisis gave Chen Xiaodong two major revelations. First, we must act in good faith. Second, we must have our own core intellectual property rights. Since then, he has paid more attention to the protection of intellectual property rights, patent rights, trademarks and integrity, and has won the title of "honoring contracts and keeping promises" in China and Shanghai.

 

Leading the development of the whole industry with "innovation"

"Last year, the wings of foreign drones were made of military carbon fiber, which cost as much as a few hundred to a few thousand yuan, a high cost, and a blockade on China. The high-strength plastic we eventually developed successfully replaced carbon fiber, reducing the cost to less than a tenth and strong enough for drones to fly at high altitudes." The successful research and development of the UAV wing project not only fits the market concept that Chen Xiaodong has always emphasized, but also a breakthrough and sustainable development of new technical materials to a greater extent.

 

The company also through unremitting innovation, step by step to break the foreign standard monopoly and technical barriers. More than 10 years ago, Shanghai People's Electric Appliance Factory found Chen Xiaodong, hoping to cooperate in tackling key problems to realize the localization of key plastic raw materials for high and low voltage switches to replace traditional fuses. But after overcoming the difficulties, another difficulty was placed in front of them: after the flame-retardant material is produced, if it is to be exported, it must be approved by the American laboratory and obtain the "yellow card" issued by them.

 

Soon, Chen Xiaodong issued an appeal through the industry association: China's material standards cannot be completely copied from foreign standards! At his appeal, the government then convened major domestic research laboratories, laboratories, and enterprises to study and formulate Chinese material standards. The company participated in the development of two of these standards.

 

In 2011, Chen Xiaodong, as the project leader, presided over the Shanghai International Science and Technology Cooperation Fund project "High-efficiency Light Diffusion Polycarbonate Nanocomposites and Application Technology Development for LED Lighting", aiming to develop high-efficiency light diffusion PC nanocomposites with excellent comprehensive performance, so as to standardize the LED lighting market and break the monopoly position of foreign high-end products in the Chinese market. Rizisheng Company was responsible for drafting the recommended national standard of "Light Diffusion Polycarbonate for LED Lampshades", which was approved by a unanimous vote at the relevant standardization review meeting. At the same time, Rizhisheng has also built two national laboratories.

 

"Confidential" production line is willing to open to college students

As a private entrepreneur, Chen Xiaodong is also characterized by "big heart", hoping to give back to the society better with his own efforts. Liu Yinfeng, his former polymer teacher, is now the head of the Department of Polymer Materials at Shanghai University. "Although he has graduated for more than 20 years, Chen Xiaodong has been giving back to the school." Teacher Liu said that Chen Xiaodong began to go back to school to give lectures 10 years ago. Every time a new student enters school, he will be invited to the school to give a report and set up a "Rizhisheng Scholarship" in the school ". Generally speaking, enterprises in the new materials industry do not welcome college students to visit because they are worried about technology leakage. However, Mr. Liu said that Rizhisheng Company not only welcomes groups of college students to visit and practice, but also opens production lines involving core technologies to younger brothers and sisters.

 

As a veteran party member with 23 years of party experience, Chen Xiaodong also served as the chairman of the Minhang District Guangcai Career Promotion Association, and advocated "wisdom to do charity", and implemented various donations through project-based management and precise docking.