Interview with Chen Xiaodong, General Manager of Shanghai Rizisheng New Technology Development Co., Ltd.

When enterprises are still planning how to spend the cold winter of the economic crisis and how to find the spring of enterprise development in the long winter, Shanghai Rizhi Sheng New Technology Development Co., Ltd., which has been at the forefront of scientific and technological innovation, has already sounded the clarion call of spring and opened a new chapter of innovation, development and prosperity! In the spirit of "innovation to achieve breakthroughs, service to create value, gratitude to build harmony, and development to return to society", Rishisheng still does not change the momentum of vigorous development in the past under the ravages of the financial crisis. Recalling the past, the road to innovation is difficult and dangerous; looking at the present, leading the market to strategize.

Core Values Achieve "Personalized Service" and "Zero Defect" Quality

When it comes to rising, the first thing people think of is its unique "personalized service" and "zero defect" quality. Rizisheng company has gone through more than ten years of ups and downs since its establishment in 1996. As for how to stand out in the increasingly fierce competition, general manager Chen Xiaodong said that the enterprise adheres to the value of "creating new value with service.

If an enterprise wants to develop and grow, be new for a long time, and become a classic old shop for the New Year, it must have core values. Rizisheng sticks to its own values and benefits customers in the process of creating value, but also makes the enterprise develop and grow. As General Manager Chen Xiaodong said, the core values need to be continuously improved and maintained. Many enterprises are wavering when the external environment changes from good to bad because of the persistence of values, so they fail to adhere to their own specialties and then turn around. In this way, the core values are the source of strength for the development of the enterprise. Rizisheng is to keep improving this value concept until now. After more than ten years of trials and hardships, we have worked hard as always to achieve today's proud results.

Unique scientific and technological innovation model changes hibernation into winter training in the face of crisis

The speed of scientific and technological innovation, patented inventions and the renewal of various achievements has always been a proud capital. From the current situation, walking at the forefront of technological innovation is the best way for enterprises to continue to develop steadily. In this regard, general manager Chen Xiaodong believes that at present, most people have misunderstandings in their understanding of scientific and technological innovation. Many people think that innovation is an unprecedented technology or product, but in daily life, such innovation is very few and the cost and market cost of such innovation are very huge. What Risheng creates more is the innovation of thinking and mode. At present, Risheng is preparing to integrate a brand-new market development model, using high-end technology for grafting, turning high-end technology into civilian technology, and applying it to the most extensive fields. For example, many technologies in automobiles can be grafted to building materials, etc. Other aspects. Risheng is currently applying for high-end projects in aircraft. Although such projects are not highly profitable, aircraft cannot be manufactured like cars and the investment is huge. However, once this grafting mode is formed, the high-end technology of aircraft can be grafted to trains, special subways and so on, which will bring a wider range of applications to this high-end technology. This innovation of grafting mode, which applies high-end technology to civil and other wider fields, will bring a new round of rapid development to Risheng, and is bound to open up a broader space for innovation and development.

There is a unique innovation model, in the face of the financial crisis, is the rise of the day on the smug, winning? General Manager Chen Xiaodong said, each industry has its own law of development. Although the economic crisis is global, the impact is great, panic, seasonal, financial and other factors are among them. But for a manufacturing company like Risheng, the main thing is how to prepare early and how to prepare. The principle of rising in the winter is to change hibernation into winter training. In this crisis, we should practice our internal skills and improve our abilities in all aspects. Only in this way can we seize the opportunity of economic recovery in the future. Many companies currently use layoffs, reduce research investment or technology investment to deal with the crisis, but in Rizisheng's view, these practices are putting the cart before the horse. In the process of the economic crisis, Rizisheng will continue to increase the intensity of capital training for talents, increase the intensity of technology research and development and technological improvement, wait for and actively look for opportunities for economic recovery, and take the initiative to open up the market. The economic crisis will be passed sooner or later, and the current economic situation is not a depression in all industries. There are still many bright spots. Rising will strive towards those bright spots and eventually become one of the bright spots.

General Manager Chen Xiaodong is more confident about the new market developed by the company in the south. General Manager Chen Xiaodong said that the company will take a more active attitude to deal with the development of new markets in the south. Because the financial crisis has caused a brief depression in the southern market, this will encourage companies to have more opportunities and make it easier for companies to solve talent, land and capital problems. At present, in the new market in Shanghai, Rizisheng has increased its efforts in personnel training, focusing on training cadres.

Good brand achievement rest assured satisfaction plastic top ten to obtain friendship progress

As a private high-tech enterprise specializing in modified engineering plastics and new polymer materials, Shanghai Rizhisheng New Technology Development Co., Ltd. has been among the top 100 private enterprises in Shanghai for two consecutive years. In 2007, it was rated as one of the 20 Shanghai science and technology giant enterprises. In 2008, it was awarded the title of "Best Supporting Supplier" by China Engineering Plastics Association, and in 2009, it was named "Shanghai Famous Trademark", and once again was named "brand enterprise" "brand products" "Shanghai high-tech enterprises". This attaches great importance to the brand effect of the moment, is a lot of enterprises beyond the glory. In this regard, Chen Xiaodong, general manager of the performance is quite low-key. Chen always said that in everyone's mind, the understanding of the brand is different. However, in Rizhisheng's view, a good brand makes people feel at ease. Rizhisheng's most basic positioning for the brand is to use Rizhisheng's products to make customers feel at ease and satisfied.

After participating in the "Top Ten Selection of Plastics Industry" held by Huicong Plastic Network in 2008 and winning the "Top Ten Raw Material Suppliers in 2007" at one stroke, this year, Rizhisheng once again participated in the "Top Ten Selection" and ranked first in many selection categories. For the top ten selection held by HC Plastic Network, General Manager Chen Xiaodong also expressed his views and gave high support, recognition and evaluation. Chen Zong believes that HC Plastic Network's "Top Ten Selection of Plastic Industry" has given participating enterprises an opportunity to show themselves and test themselves, so that enterprises can find out their own shortcomings and areas that need improvement in the future. At the same time, for the participants, through the top ten selection platform, enterprises can listen to the needs and aspirations of relevant customers, and finally make both sides get friendship and progress.

Reconstruction of disaster areas shows love, support, and ambition in the future.

Rishui has formed a precious tradition of blood since SARS in 2003. During the Wenchuan earthquake in 2008, it was even more concerted to donate money to the disaster area. Time flies, and the reconstruction of the disaster area has been carried out in an orderly manner for nearly a year. In the view of General Manager Chen Xiaodong, the continuous development and progress of Rishui enterprises and the continuous improvement every year is the greatest contribution to the whole country, including the disaster area. This is a matter of corporate social responsibility. General Manager Chen Xiaodong said that as an individual, he can do a lot. Because the enterprise does not belong to all employees, as an enterprise, only by constantly seeking development and innovation, is the greatest comfort to the disaster area. Seeing that the 512 is coming soon, all aspects of publicity have been launched, but the greatest help should be spiritual and opportunity. For example, Sichuan's work and employment problems, children's schooling problems, for these days will do their best to help people in the disaster areas. In dealing with the reconstruction of Sichuan, General Manager Chen Xiaodong's philosophy is that the most important thing is to teach people to fish, not to teach people to fish, and to give them skills and opportunities.

Looking to the future, modified plastics in the next few years will be in the stage of rapid development, with the further development of energy saving and circular economy, modified plastics will play its unique role in these two areas, to help enterprises achieve more development goals. Especially after the financial crisis, it will provide a broader development space for modified plastics, especially in the high-end market. Of course, the middle and high-end market is also leading the development of the low-end market, which is a gradual process. The innovation and development of the middle and high-end market depends on the continuous improvement of application and processing technology, such as better processing equipment, better molds and better materials. For example, the spray-free materials developed by Risheng can reduce the paint used in the process. On the one hand, this link can greatly reduce pollution, on the other hand, it can also greatly reduce costs. Any alternative has its advantages and disadvantages, and what we use now values its advantages. As plastic first replaced metal, many people think that its performance is much worse than metal, but after getting used to it, the mind will slowly change. At present, it may sacrifice a certain sense of written performance, but at the same time it can also bring us more room for development. This is the inevitable experience of social development, continuous investment, continuous research and development, from low to high continuous development and change process.

In the future, Rizisheng will continue to position its strategic objectives in the middle and high-end market, adopt the means of technology grafting, and take personnel training as the core to create a perfect training system. Taking advantage of the unique geographical advantages of Shanghai, it is easier to recruit talents from all aspects and the latest technological developments. Although its business costs are higher than other places, Rizisheng will give full play to Shanghai's own advantages, overcome its own shortcomings, and achieve Better and stronger competitiveness. Rizhisheng's future development goal is to make Shanghai a research and development headquarters and set up factories around the production base. The factories can be set up in various forms and means to control the production cost and research and development cost in the best range.

Looking at the confidence and lofty courage of General Manager Chen Xiaodong, anyone will be deeply infected with the broad prospects for the future of the rise of the sun! Brilliance will not only belong to the past and present, a more brilliant future will be created and developed in the hands of the rising people!