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Shanghai Risheng Company Develops New Technology of Environmental Protection Plastics

Rising oil prices have put pressure on polypropylene plastics companies that use oil as raw materials to produce synthetic materials in recent years. However, in the sound of "bitterness", Shanghai Rizhisheng New Technology Development Co., Ltd. replaced profit margins with leading technology and still maintained a good momentum of development. In the first seven months of this year, the company's sales revenue increased 18.5 percent year-on-year and profits increased 55 percent.

 

The secret of overcoming difficulties lies in "having food in hand and not panicking in heart". This "grain" is a new environmentally friendly plastic technology that was developed five or six years ago.

 

Rizisheng is mainly engaged in the research and development and production of engineering plastics and polymer alloy materials. Its competitors are DuPont, BASF, Dow and other multinational companies. In the face of competition, domestic enterprises often adopt the strategy of "tracking + price war", that is, tracking the development of new products of large companies, with low cost as a competitive bargaining chip. Rizisheng has found another way to compete with multinational companies from the same starting point.

 

As early as 2002, the company's management realized that environmentally friendly engineering plastics are the future development trend. There are indications that EU countries may introduce mandatory regulations in a few years to strictly require the environmental protection of plastic parts in engineering electrical appliances and low emissions in the plastic production process. This is tantamount to hanging a "sword of Damocles" for exporters of plastic raw materials ".

 

Risheng regards this "sword" as an opportunity for development: multinational companies must "start again" in terms of technology, and "century-old stores" do not have much advantage; as a small company's "Risheng", if you start to develop environmentally friendly new materials, In a few years, you will be able to compete with large companies. Sure enough, the European Union has successively issued a series of environmental protection mandatory regulations since last year, and many domestic raw material companies have fallen off as a result. However, with the development of "environmentally friendly flame retardant engineering plastics", the performance is getting better and better. They also took advantage of the opportunity to introduce a new additive to improve the performance of recycled plastics. This year, the revenue of this project alone has doubled compared with last year. Cost, exchange rate and other factors still exist, but the company's rapid development momentum is gratifying.

 

Reserve "technical grain" in advance, naturally willing to invest. The company's R & D investment has been maintained at more than 5% of the total sales, but the company with more than 300 people has more than 70 R & D personnel. They began to cooperate with Shanghai universities 10 years ago to set up joint laboratories and scholarships to attract outstanding talents to serve the enterprise. The competition for talents in the field of new materials is very fierce. In order to retain high-end R & D talents, the company has also set up measures such as achievement sharing and profit sharing to encourage R & D personnel to constantly seek new technological breakthroughs. Since 2001, three projects of the company have been recognized as high-tech achievements transformation projects.

 

Comments on the smooth development of the current "sunrise" is due to their advance layout and careful implementation, overcoming the unfavorable factors of rising raw materials. Behind the success, there are two key factors worthy of recognition, one is vision, the other is technology. If you have a vision and know how to analyze the general trend of the industry, you can make plans in advance; if you have technology, you can turn your vision into action, and then into productivity that improves corporate profits. It is by virtue of these favorable factors that Risheng now has five core technologies and more than 80 invention patents.

 

 

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