Shanghai Risheng Technology Co., Ltd.

Modified plastics have been applied in more and more downstream fields due to their superior cost performance. It can be said that modified plastics have become a consumer trend. It not only has the advantages of traditional plastics, such as low density, corrosion resistance, etc., but also has good physical and mechanical properties, such as high strength, high toughness, high impact resistance, wear resistance and earthquake resistance. In addition, the improvement of the comprehensive performance of plastics provides a basis for its wide application in downstream fields.

Shanghai Rizisheng New Technology Development Co., Ltd. (hereinafter referred to as: Shanghai Rizisheng), as a high-tech enterprise specializing in modified engineering plastics and new polymer materials, is committed to the research and development, production, and sales of engineering plastics and new polymer materials And application technical services. Products include polypropylene, modified nylon, polyester, etc., which are widely used in auto parts, industrial electrical accessories, household and IT appliances and other fields.

Recently, Mr. Chen Xiaodong, general manager of Shanghai Rizhisheng New Technology Development Co., Ltd., accepted an interview with HC Plastic Net and told the editor about Shanghai Rizhisheng's unremitting efforts in product development and innovation.

Only by continuous innovation can enterprises continue to grow.

Regarding the market performance of modified plastics this year, Mr. Chen said: "This year's market performance is a very good year, and the company's overall performance has also increased significantly. This is mainly due to the following two aspects, first of all, this year's modified plastics industry as a whole is a growth cycle, the growth of the industry led to the growth of enterprises. Secondly, through our company's industrial adjustment in recent years, the adjustment of internal products and the grasp of market laws, our products meet the needs of the market and customers. Only in this way can the company's performance increase greatly under good market conditions."

As we all know, Shanghai Risheng is an enterprise known for its technology, and the company takes the research and development of technology as the top priority of its work every year. Mr. Chen said, "The company attaches great importance to the development and creation of new products. Now is an era of environmental protection, and our products should also focus on green, safety, environmental protection and energy saving. We should constantly give products new concepts, new performance and uses, and speed up the upgrading of some traditional products."

It is understood that the newly developed plastic safety, flame retardant PA and PBT series products of Shanghai Risheng adopt a compound halogen-free flame retardant formula system with low flame retardant addition. It has the characteristics of high retention of material properties, small smoke volume during combustion, no toxic and corrosive gases, etc. At present, the two materials have been successfully used by domestic OEM manufacturers in sockets, circuit breaker housings and other components, and have been welcomed by the market.

Clear positioning to be a market leader in functional materials

"Our company does not pursue how big the output is, what we pursue is to be irreplaceable in the local field. To achieve the highest level in the engineering materials industry." Chen always stressed.

The research and application of engineering plastics industry has only begun to flourish in China in recent years. Risheng has achieved a milestone in the development of the enterprise since it established Shanghai Kumho Rili Plastics Co., Ltd. in cooperation with South Korea Kumho Petrochemical Co., Ltd., which ranks among the top ten in the South Korea in 2000. Enterprises from the production management, technical level to achieve a qualitative leap. In recent years, the company in the sustained and stable development at the same time, new technology and new products continue to come out. Relying on years of accumulation of modification technology and the support of a strong R & D team, Shanghai Risheng has innovated and developed new PP materials with flame retardant, antibacterial, scratch resistance and high gloss for intelligent sanitary ware. Its good heat resistance can be a good solution to the phenomenon of long-term yellowing of household sanitary ware.

Driven by today's sustainable development policies, the demand for functional materials continues to expand. The country has vigorously promoted energy-saving appliances in recent years, but how do appliances save energy? Mr. Chen said: "Many home appliances are energy-saving, and many of them are upgraded from the materials of the products, or directly provide more advanced materials. This brings great development opportunities for new functional materials, and of course, it also brings challenges to enterprises. It is precisely because of the innovation and development of our companies that we can provide new energy-saving materials for home appliance companies."

"Customer needs have surface needs and internal needs. Often we only focus on the surface needs. Internal needs are often ignored by us, because many times even customers themselves do not know what their internal needs are? Risheng understands and meets the internal needs of customers through communication and feedback with design. It is not only products that are supplied to customers, but also ideas that are closely connected with customers." Chen added. Through the accurate grasp of customers and continuous research and development of products, Shanghai Risheng has further clarified the company's positioning, and is gradually approaching the market leader of functional materials from a modified plastics enterprise.

Won the honorary title of the top ten engineering plastics enterprises in the plastics industry

In the seventh session of the 2013 Huicong plastic industry top ten selection activities, Shanghai Risheng won the plastic industry top ten engineering plastics enterprise honorary title. As a selection activity in the plastics industry, Shanghai Rizisheng's award also represents the affirmation of the engineering plastics industry.

Chen Zong said: "as a professional platform for the plastics industry, it not only makes our business philosophy and innovative products known to more peers and customers, but more importantly, such industry activities provide an opportunity for the same industry to exchange and discuss, an opportunity to meet friends. Through the exchange with the same industry, we have a new understanding of the upstream and downstream customers, so as to integrate and connect the whole industry, form a complete industrial chain, and better grasp the overall market of the plastic industry."

Now is a network era, more and more communication tools make our communication more convenient, such as micro-blog marketing, WeChat marketing and other words are more and more active in front of people. How does Shanghai Risheng do the marketing of new products in this Internet age? Mr. Chen said, "Our marketing colleagues are specialized in marketing operations, such as finding suitable opportunities to promote ideas and product advantages to customers in the industry, conducting publicity reports through online platforms and industry media, and holding sit-down meetings at the same time to exchange and discuss technical features of products."

Committed to providing safer and more environmentally friendly engineering plastic solutions for automotive, electrical and other industries. To become a leader in the high-end modified plastics industry and a provider of the most innovative solutions is the vision of Shanghai Risheng Company. For the company's future development plan, Mr. Chen summed up as: "the company's core innovation ability will be improved, the benchmarking image of the engineering plastics industry will be shaped, and the impression of a technological innovation enterprise will be established among large enterprises."